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 Introducing the Radeon™ RX 480

​​​​​​New GPU line introduces new audiences to Superior VR and Premium Gaming.

At the center of AMD’s latest product line, beats the pounding heart of the new Polaris architecture, which brings with it the promise of high-end gaming performance without the associated energy draw. The Radeon RX 480 is the ideal GPU for anyone wanting to experience high fidelity PC gaming, and superior virtual reality capability.

Wait, virtual reality?

Radeon RX 480 - VR | ImageAbsolutely. Whilst the launches of high-end virtual reality headsets – so called True VR – have been met with stellar reviews, the primary concern for most has been the associated cost of buying or building a PC rig with enough power to do VR justice. The Radeon RX 480 card was designed with VR in mind, and hits the sweet spot between mainstream and performance class price points appealing to even the hardest of hardcore gamers.

Not only does the Radeon RX 480 card offer blistering speeds – in excess of  5 Teraflops – and up to 8 GB GDDR5 memory, the new graphics card also represents a massive leap in power efficiency over the previous generation; helping reduce the overhead of installing the card in your rig, as well as crucially helping reduce the cost of running.

So what does all that technology actually mean to the consumer? Well, with the Radeon RX 480 card, you’re essentially gaining access to the kind of performance found in more expensive graphics cards at incredible price points.

The year of VR

With mainstream VR headsets hitting the market, it’s looking like 2016 will be the year of VR. The arrival of the Radeon RX 480 card solidifies that sentiment. VR is a transformational experience, and with killer VR games like EVE: Valkyrie™, Lucky’s Tale, and Chronos already here, enthusiast gamers will want to have the best VR experience they can.

What’s more, there are so many virtual reality experiences outside of gaming that are just around the corner. Disney has signed a multi-year deal with Nokia ​to help create exclusive VR content, Hulu and YouTube are among the first to create dedicated areas for 360-degree video, plus Facebook promises to transform how we interact in virtual spaces using its Oculus Rift headset.

True virtual reality experiences are not only possible, but with the new line of Radeon graphics cards, VR has become affordable.

“Future-proof” yourself

​With AMD’s new Polaris architecture acting as a base for the new line of Radeon GPUs, you can be sure that you’ll have a future-ready consumer option, all within an affordable package. With support for the latest gaming technologies found in DirectX® 12 and Vulkan™, along with the latest display technologies featuring DisplayPort 1.4 HDR and HDMI™ 2.0, and the latest multimedia formats of H.264 and HEVC, you can rest assured you’ll be able to play the latest games, upgrade to the latest displays, and stream the latest content for years to come1.

Whether you’re gaming at HD or beyond, stepping into the latest immersive worlds of VR, or enjoying the latest media experiences, the Radeon RX 480 card delivers in spades.

Planned availability date for the Radeon RX 480 card is June 29, 2016.

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