The AMD Radeon™ RX 460 Graphics Card is Here

Find Out How it Fits into the $600 Million eSports Scene​​​​​​​​

eSports has grown exponentially over the last few years. The most popular games in the eSports arena in​clude Counter-Strike: Global Offensive, DOTA2, and League of Legends, with prize pools often numbering in the hundreds of thousands of dollars, and in a few cases, millions. It’s set to get even bigger in 2016, particularly with the release of budget-friendly graphics cards designed for eSports games – the new Radeon™ RX 460 graphics card being a prime example. Find out why this new card from AMD is ideally positioned for the rise of this new age of competitive digital gaming.

The Radeon RX 460 GPU – Optimized for Online Gaming

​​Radeon RX 460 | ImageWith AMD Freesync™ technology and latency optimizations from Radeon Settings, the Radeon RX 460 graphics card is an ideal solution for League of Legends, CS:GO, and DOTA 2.1 It includes full UltraHD HEVC encode and decode capability. Featuring a brand new multimedia block, gamers can stream and record their gameplay without compromising performance. Pair this hardware with Radeon Software and customers have the ideal platform to edit, record, and share their highlights and gameplay with the world. 

The Radeon RX 460 graphics card virtually eliminates fan noise with silent gaming features. All Polaris-based graphics cards intelligently adapt to the temperature to completely turn off fans during idle and light gaming workloads. The Radeon RX 460 graphics card is optimized for FinFET 14 technology, which brings new levels of performance and lower system power requirements.

The Radeon RX 460 is the ideal graphics card for eSports gamers on any size budget, and as the scene grows, can open doors for anyone looking to involve themselves in eSports.

How Did eSports Reach Such High Prize Valuations and Attention? 

As more and more people involve themselves in the world of eSports, the attention, money, and influence around the franchise continues to develop. It’s still relatively early days, but it’s going to be very exciting to see how eSports develops over the next decade and beyond, notably with AMD’s new Polaris GPU architecture with the power and accessibility this brings to the scene.

The Radeon RX 460 GPU’s power to price ratio is astounding, allowing players looking to get into eSports and gaming in general to optimize their budget with powerful graphics performance at a fraction of the cost of conventional systems. The Radeon RX 460 GPU allows players to play games at high settings and gives them the power to stream those games to thou​sands of players via streaming sites such as Twitch.tv​.

AMD is giving more and more players access to the power to play eSports, as the interest in eSports continues to grow.

Two Aspects of eSports: The Ability to Play As Well As Watch Professional Teams Compete 

In addition to the growth of online gaming, watching competitive eSports is also gaining in popularity. Last year, SuperData estimated that there were over 134 million viewers watching eSports competitions worldwide, and that number is rapidly increasing. While competitive games have been around for decades ever since the days of Atari’s Pong, the question is this: Where did the shift from casual competitive gaming to professional teams backed by major corporations come from?

With online streaming services like Twitch.tv being developed and made accessible to people all over the world over the past five years, it’s easier than ever to watch people play video games, particularly in a competitive environment.

South Korea is considered one of the homes of eSports, and the growth it has attained there can be attributed to the strong development of broadband internet networks combined with high unemployment rates in the country at the time (early 2000’s onwards). 

Other signs of the growth of eSports can be found by looking globally across the last 10 years, where many of the competitive teams involved in multiplayer games like Counter-Strike made significant attempts to develop and standardise the eSports scene. A perfect example of this is shown by the formation of the G7 teams federation in 2006, created by seven prominent Counter-Strike teams who hoped the formation would cement the eSports phenomenon culturally and encourage it to be taken seriously as a competitive sport.

The rise of high speed internet and the advances made in technology such as graphics processing and computing also play a role. When analysing the eSports scene, it’s easy to see many teams with corporate sponsorships from the tech sector, who see eSports as a fantastic way to showcase the power of their hardware. AMD is one of these companies with a focus on a combination of eSports and their hardware. This trend will likely continue with the next release of GPUs such as the Radeon RX 460 graphics card, which is aiming to make competitive play accessible to those with lower budgets.

The injection of corporate sponsorships into the eSports scene has resulted in eSports being taken much more seriously than it ever was before. 

eSports Are Estimated To Be Worth Over $600 Million in 2016

As the audience for eSports grows larger and larger, companies such as AMD are looking to continue to support the scene, as they seek to achieve two objectives: to aid in gaining customer awareness while highlighting their brands, and to fuel the development of competitive video game tournaments, where AMD technologies are already a popular choice.

There are also advertising companies and brand owners who want to get in on the action and show off their products to the large audience that the eSports stage provides them.

Aside from the corporate element, there’s also the ticket sales and merchandise revenue to consider from such large-profile events. Last year, $11 million was spent on merchandise in North America alone.

AMD aims to make eSports a universal opportunity with the Radeon RX 460, a low-cost, high-performance GPU that will provide power for all the latest eSports games like Counter Strike: Global Offensive, League of Legends, Hearthstone, and more.

Sources:​

E-Sports Earnings - DOTA 2​
The worldwide eSports market reaches 134 million viewers​
The ESPN Of Video Games​
For South Korea, E-Sports Is National Pastime​
G7 teams launched

Related

Download Radeon™ RX 400 Series sales tools and marketing materials
Watch our Meet the Experts webinar on the Radeon™ RX 400 Series​
​​View training on Radeon™ graphics products​

Read more
FOOTNOTES: